As a self-proclaimed “foodie” there were obviously a few specific food items I wanted to try when I was in New York last month. And one of these things was the famed “Cronut“. Now, some of you may be wondering, what the heck is a Cronut? Well, the Cronut is a croissant-doughnut pastry invented by chef Dominque Ansel at his bakery in New York. And believe it or not, but the Cronut has actually been trademarked by the Dominque Ansel Bakery in the US, meaning other bakeries are forbidden from selling anything called a ‘Cronut’ and there has been a significant amount of controversy surrounding this trademark. I have to laugh a little that someone would trademark a baked good, I mean, after all, I’ve been getting croissant-doughnuts from Safeway for years.
The Cronut debuted at the Dominique Ansel bakery in May 2013 and thanks to its pure decadence, limited production and exclusivity, it became a must try for foodies. People were lining up hours before the bakery opened each day, hoping to get their hands on a Cronut and this demand actually spawned a black market, with Cronuts selling for up to $100 on the street.
I’ll admit, I was a little late to the Cronut Party, but with all this buzz and hype surrounding the Cronut, I knew I had to do my best to get my hands on one when I was in New York to see what all the fuss was about. I attempted to get in on a Cronut pre-order, however the bakery’s website didn’t seem to be able to handle all of the web traffic, so that was a bust. I knew if I wanted a Cronut we were going to have be at the bakery right when it opened in order to stand in line.
We got to the bakery, which is in Soho, right around 8 am when it opened. My friend and travel companion, Lana, bless her heart, was willing to let me drag her out of bed at an ungodly hour, after a late night of jazz club hopping in Greenwich Village, just so we could get Cronuts. We waited in line outside of the bakery, cold and tired, for about 15 minutes. We were then let into the bakery, waited a little longer and then finally we received our Cronuts.
There is only one flavour of Cronut per month and the flavour for November was Caribbean Rum Raisin. This Cronut was layered with pastry cream and rum soaked raisin puree, rolled in Tahitian vanilla sugar and then topped with a rum glaze and plump saltanas.
So, after all the hype, all my talk (some might tell you it was all I talked about before my trip), and all the expectations, what were our thoughts on the Cronut? Well, it was sweet, it was super boozy, it was decadent, and it was completely over the top. Especially for 8:30 am. Lana described it as being completely unique and having a very memorable taste. And I would have to agree with that, because I can still imagine exactly how it tasted. It was really quite delicious and fun to try, but could I live without ever having a Cronut again? In a word, yes. I think it’s one of those “check it off your foodie bucket list” type things.
After all, I can just head to my local Safeway and grab a Cron… errr, I mean croissant-doughnut.